Our Story

We grew up chasing different dreams, far from home from the age of fifteen.
Matteo in football, Alessia in music. Two distant paths, but the same intensity.

Learning early what it means to rely on yourself, to handle pressure, to keep going even when you’re not ready.

Then comes that moment you don’t choose.
The one where you realize the path you imagined isn’t the right one.
And right there, without knowing it, everything was beginning.

The fairs become more and more intense. Demand grows, energy rises, and at a certain point it becomes clear that this project can no longer stay on the street.

That’s how the first store in Alassio is born. For the first time, people don’t just stop to look, they walk in, choose, and start creating with us.

To support this growth, the first workshop takes shape, a tiny space next to home. Small in size, but essential to turn an idea into something continuous and real.

The first artists arrive, the quality rises, the work gains depth.
What started on the street becomes an experience.
And it begins to take real shape.

The real turning point comes in 2020, when the whole world stops.

In February we sign Turin, a few days later Forte dei Marmi. Then everything shuts down. Closed stores, no website.

While everything stops, we don’t.
Alessia builds the online platform from scratch. It’s not a solution. It saves us.

And that’s where everything truly shifts.
Big brands tighten their conditions, and we realize we’re no longer free.

A decision emerges: continue working on others’ products, or start building something of our own.

So we begin.
First tests, first prototypes, still hidden but with a clear direction.

My Mancini is born there.
Not as a product, but as a choice.

With reopening comes Como.
And while many slow down, we keep pushing forward.

In 2022 we open Verona and Porto Rotondo and understand that this is no longer expansion, it’s a system. Processes arrive, management tools are built.

At the same time, something new emerges.
The first My Mancini prototypes.

Two worlds coexist in the same spaces, multibrand and our first My Mancini corner.

We observe, test, understand.
And it becomes clear: My Mancini is not an addition.
It’s becoming the core.

Florence confirms a truth: people are not just looking for a product, but something to live.
A moment to share, a story to build together, an experience that stays with you.

Less than a year later, the Design Studio is born above Via Calzaiuoli. 200 square meters that become the creative heart, where the My Mancini Experience truly takes form. The client doesn’t just observe, they enter the process, imagine, design, and live every step with us.

The team grows, new talents arrive, the level rises. Florence becomes the place where this experience evolves into something deeper and more complete.

At the same time, Courmayeur and Forte dei Marmi evolve into My Mancini, carrying the same vision into different contexts.